Hidden Assets

Jessica Cox driving go kart

We all have hidden assets of Determination, Courage, and Willpower. They are there under the surface all along. To achieve the impossible, we need to uncover those assets and apply them to our impossible goals. Determination is an unshakeable persistence that doesn’t give up ever for any reason—far beyond the expectations of others. Courage is the ability to rise above fears to snatch the impossible into possibility. Willpower is an unwavering yet flexible application of our own will to a problem. It’s flexibility that adds steel to the will.